ESPForMe aims to offer an alternative to Google’s search engine with its new search engine.
Google currently currently controls more than 90% of the search engine market in Europe, and experts claim that if the company was a manufacturer, that this level of monopolization would not be permitted. Scott Rummler created ESPForMe out of frustration with the monopoly held over the search engine market by Google. ESPForMe offers free ads and paid content, to counteract Google forcing out competition with its advertising driven model.
The new search engine is based on digital sustainability: the idea that the global economy is at risk due to overreliance on Google’s advertising business model. The current model acts as a bubble, which is at risk of bursting if a trend emerges where companies question the true ROI of Google and Facebook advertising. ESPForMe provides an alternative.
Unlike Google’s search engine, ESPForMe is powered by a search technology that doesn’t rely on keyword popularity. When a user enters search terms, the system harnesses the multi-dimensional power of the web to predict what they are looking for. Users then drag the Ouija-like digital crystal ball to find related hidden sites that reveal the true motivation and hidden potential of this new type of search engine.
Leading search engines such as Google are biased by advertising and keyword rankings and are designed to provide results which force users to click on ads instead of finding the information they need. Search advertising has become extremely popular because it offers businesses a means of reaching and persuading potential customers with true purchase intent. First used by Google, keyword targeting is now available on leading social media platforms Facebook and Twitter too.
“The world’s dependency on Google is becoming concerning,” said Scott Rummler, founder and CEO of ESPForMe. “ With ESPForMe, users can not only take advantage of the time-saving predictive search function, but also rest assured that they are not contributing to Google’s world domination of search.”