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Daniel Niederer: An Inspiration to All Entrepreneurs

Daniel Niederer

Who says that luxury, quality and style have to be expensive? Mr. Daniel Niederer has over 15 years of experience in the watch industry and in 2012 he started his own watch brand, SevenFriday.

Yesterday I was lucky enough to speak with Mr. Daniel Niederer on video Skype to talk about his watch brand SevenFriday and how he has managed to grow his business through hard work and determination and not to mention being unique in his way of thinking.

I imagined that he was going to be very formal just like any other businessman I have been in contact with earlier and that made me very nervous. But what struck me the most about him was that he was laid back and very polite.

He firmly believes that being unique and not following the masses is the key to success. I couldn’t agree with him more.

If SevenFriday was in the stock market I would invest all my money on it because I’m certain that SevenFriday will increase in popularity.

SevenFriday will be launched in Norway very soon and if any of you Norwegians have any questions about the brand you can easily contact a Norwegian representative at

If you’re like me and you can’t wait to get a hold of the watch, just visit and order one for yourself through their online store. I’ve ordered the P1-1 model and can’t wait to get my hands on it.


This is the SevenFriday P1-1 model.


The Interview
Bear with me people this was my first ever Skype video interview and I would like to apologize for the bad sound quality on my side. Hit play and enjoy the interview.

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