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Generating leads for startups and small businesses

Generating leads for startups and small businesses

The seven-month old startup LeadFuze is tackling one of the greatest challenges startups face: the acquiring of new customers. With pricing starting at $69 per month, they are appealing to startups and small sales teams that want to prospect their own leads to ensure a solid relationship with potential customers.

According to, 50% of businesses fail after 4 years due to a lack of new customers.  The startup LeadFuze aims to bridge this gap by putting an end to cold calls forever. It has recently announced the launch of its new software platform,  which boost sales productivity and results by empowering sales reps with valuable information before they begin their outreach.

Its users can use LinkedIn and Twitter to create lists of potential business leads, and LeadFuze will later verify the respective email addresses by pinging the server, paving the way for businesses to send a carefully crafted, cold email. The platform’s software functions as a sales prospecting tool designed to replace the chaotic and unpredictable results of cold calling. The tool is highly adaptable with a unique do-it-yourself approach that gives clients more control over their target prospects, negating the need for annoying spam emails that ultimately generate little to no results.

“We wanted to put an end to cold calls,” said Founder and CEO Justin McGill. “Sales people hate making them and decision makers hate receiving them. Our tools are built with the goal of helping both salespeople and startups by warming up conversations through email and social media before a call ever takes place.”

McGill previously founded digital marketing agency Upswing Interactive and has more than seven years of experience in the space. After growing Upswing Interactive into a seven-figure business, he stepped down to create LeadFuze.

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