Health-foods, vitamins and supplements have thoroughly entered the mainstream and people use them for a wide range of reasons, from strengthening bones to keeping their hair strong and shiny. Miramix is changing the nutritional marketplace by adding a futuristic approach to the traditional retail storefront.
Miramix offers its users the freedom to buy dietary supplements, herbs, spices and natural remedies from their favorite brands or choose from hundreds of ingredients to build their own custom-tailored mixes from scratch. The startup manufactures the customized orders with patent-pending, micro-dosing technology. The company sources all of its whole foods from domestic U.S. farmers and distributors, dries the foods, grounds and encapsulates them with distilled water to offer them in precise mg amounts for each individual order.
While the majority of the supplements are readily available, individually buying long lists of fruits, nuts, pills, powders and packets is both time consuming and expensive. Miramix is changing this. “We wanted to give the industry a facelift, create a marketplace where users could get no frills information about ingredients and product mixes that they consumed” said Duane Dennis, Founder and CEO of Miramix. “rather than seeing just a label on a bottle, Miramix will tell a story about each ingredient down to the harvest date and location it was made.”
Miramix has launched an IndieGogo campaign which the company hit its $10,000 goal in the first day to expand partnerships with domestic farmers and bring more production capacity online. The company aims to deliver on all pre-orders by the upcoming holiday season.
With Miramix’s micro-dosing technology and goal of creating a competitive marketplace of brands, the opportunities are endless. Professional dieticians and medical professionals can hand-design mixes for their patients, reducing their daily pill count and making life easier for elderly people and their caretakers. Providing your pregnant partner with all the herbs, vitamins and oils she needs, preserving your grandmother’s secret pie recipe, or designing the perfect gym mix to match your body and aims couldn’t be easier