PLAYMessenger is a versatile communications tool built from the ground up with the needs of kids and their parents in mind. Like other messaging apps, users can send texts, photos and voice notes to the people who are important to them.
Where PLAYMessenger really stands out is through its layers of security features that ensure kids are kept safe and preserve parents’ peace of mind.
The app, which is leading the way in the relatively new territory of mobile communication for kids, lets children talk with their friends and family through SMS, email, and group chat – under the strict supervision and approval of their parents.
Users can only send photos, voice messages and texts if they have been verified through a third-party children’s online privacy company PRIVO–a PLAYGround Digital partner. PLAYMessenger comes with a bank of approved words and phrases, which limits communication between users who have not been authenticated by the company.
“The company’s objective is not only to provide parents and children with a safe way to communicate online, but also to educate children to the potential dangers of instant messaging, and to provide them with the tools they need to become informed digital citizens,” said CEO and PLAYGround Digital Co-founder Danish Ahmed.
Using the app’s Trust Mode, parents may turn any aspects of the chat on or off, depending on the level of freedom they wish to grant their child. Additionally, AI-powered language filters can detect inappropriate language, instances of bullying and stop this negative content from reaching the user. It also notifies parents if their child repeatedly attempts to send bad language. A report button allows children to register inappropriate or bad behaviour directly from the chat screen.
“There is a major concern among parents that children using messaging apps like Kik and Snapchat are vulnerable to outsiders,” added Ahmed. “Frighteningly for parents, there are numerous cases of kids being asked to meet up with Kik users, and it’s all happening without their knowledge and outside their control. We realized when parents complained to us about the problems and concerns they have that a solution did not yet exist. It’s exciting to create solutions that actually are useful and can have a positive impact on society.”