Joybird decided to provide quicker furniture shipping of its customized furniture to its clients in the U.S. and has recently launched its wholesale division to do so.
Joybird Co-founder Josh Stellin expressed that this new division that Joybird is launching “is based on customer feedback and market demand – we feel that now is the appropriate time to open our product line to expand into wholesale trade and design trade.”
Ordering customized furniture is traditionally a very time-consuming and expensive process. Furniture wholesalers can ease this process for their customers by partnering with Joybird. Moreover, Joybird revolutionizes the entire process of ordering furniture by allowing conservative customers to touch and feel the furniture before they order. The company now has permanent showrooms in Showplace Center High Point, North Carolina, and World Market Center Las Vegas, Nevada. Joybird perks further offers private label, branding and marketing support, and the ability to drive traffic through brand recognition, as well as a tiered discount system.
Unlike their rivals, Joybird can deliver six of its most popular collections (in eight different fabrics) to wholesale and trade customers within two to three weeks. Joybird can do this because it operates with a vertically integrated business model, so it controls its own supply chain from start to finish. In addition, the team offers extensive customer support, and if customers can’t find their perfect fabric, they can send in samples of their own preferred material (COM/COL).
Joybird’s success stems from the fact that it provides greater convenience than traditional bespoke manufacturers, without sacrificing craftsmanship. Joybird has also gained ground by targeting millennials, who are driving a movement towards “co-creation” and customization. “Millennials want to have the freedom to design their life at any time they want, without having to take their eyes away from their digital devices,” added Co-founder Alex Del Toro. “They take pride in the beauty and comfort of their spaces, have very specific tastes, and like transparency. This is exactly what we offer: the freedom to create.”